South West Digital Pioneers Gain Strength In Numbers With New Shareholder

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Plymouth-based digital agency, Elixel, welcomes new shareholder, Ed May, to their growing team. Bringing a proven track record in developing and growing tech businesses, Ed is set to drive Elixel through its next wave of growth.

Elixel was founded in 2012 by four students while studying Digital Art and Technology at Plymouth University. The last 7 years have seen the city centre-based company creating and developing digital products and services for major clients including Game, JP Morgan and everyone’s favourite puppet, Sooty.

Elixel’s solid foundations and vision have seen their team double in number since November 2017, while turnover and profit have grown by over 30% two years in a row. And together with the recent recruitment of former IBM Master Inventor, Rob Breeds, bringing Ed onboard further demonstrates the company’s ambition to involve enterprise-level innovators to drive productivity across the region’s businesses.

Gavin Jones, Managing Director of Elixel said, “The growth of Elixel over the last 18 months is evidence that businesses are looking to innovate and they’re realising their need for help to overcome the challenges standing in their way. We’re building a team of pioneers who can help businesses unlock the real opportunities that digital has to offer. As we strengthen our partnerships, no matter what opportunities our clients want to explore, we have access to the talent to make it happen without being overburdened with massive overheads.”

Ed’s key strengths are established in business integration (M&A), delivering innovative solutions for top-line business goals, and developing strategic plans to meet both short and long term key company objectives.

On his appointment, which also sees him take on the role of Commercial Director, Ed comments: “I’m thrilled to be joining the innovative team at Elixel. Having 20 plus years’ experience of growing numerous businesses, I’m looking forward to sharing my know-how with the team to help take Elixel to the next level. This is perfect timing to align Elixel in synergy with other complementary businesses I’m involved with, as, together, we’ll maximise the offering to our clients. On a personal note, I’ve always loved Plymouth and the West Country, so to combine my passion for the region with working and growing a business in the area is a great privilege.”

With his experience in the IT and telecommunications industries in a number of senior roles, he also brings a strong commercial and operational background. Previous clients include global brands from GlaxoSmithKline, BAE, and The National Archives, to Barclays, RBS, and RM.

His business portfolio also includes multiple tech firms, giving Elixel direct access to a 300 strong development team with an extensive skill set, from mobile app development to artificial intelligence, and robotics.

Ed strives to deliver an operating model where service excellence is delivered as standard which is completely inline with Elixel’s attitude. Concluding, MD, Gavin Jones comments, “Having spent 7 years building Elixel, it’s fantastic to have someone like Ed get excited about what we’re doing and wanting to be a part of the journey with us. His experience in growing businesses and working with large scale enterprises will be invaluable in helping Elixel reach its full potential.”

Find out more about Elixel at