Green Shoots of Growth for Cornish Herbery

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An independent herbery business in Cornwall has received a Start Up Loan to help propel the business forwards. 

Kitty’s Herbery, based in Camelford, has been awarded the £22,000 investment to develop their business premises.

The new premises will include a retail shop, as well as a workshop and kitchen so that they can manufacture their products on-site. 

Specialising in high-quality herb-based products, Kitty’s Herbery manufactures a range of products including perfumes, toiletries and skincare for him and for her. They also make herbal teas and artisan chocolate, which means that you can purchase pretty much everything you need for an indulgent pampering session in one place. 

This new business has created 3 full-time jobs and is led by siblings Albert, Betty and Minnie Alexander – Kitty’s Herbery is very much a family affair.

Of the funding, Albert commented “There are a lot of upfront costs involved with starting a new business. Thanks to the Start Up Loan, we can now set up a physical retail shop which will be the headquarters of the business, and allow us to interact with all of our customers on a personal level (plus let them smell our products!). I’d like to thank our business manager, Mark, who supported our loan application – we couldn’t have done it without him”. 

SWIG’s business manager Mark said “Since their online trading was launched mid-March, the business has already proved to be successful and is on track to exceed the first-months sales estimate, which is a huge achievement for any start up”.

Richard Bearman, Managing Director at Start Up Loans, said: “Start Up Loans is here to help people like Albert gain access to the funding and support they need to start a business. What Albert has achieved with Kitty’s Herbery is commendable and I’m proud Start Up Loans has played a part in helping him and so many others across the country to realise their ambition of business ownership.”

About SWIG Finance 

SWIG Finance is the South West’s leading Community Development Financial Institution. We are passionate about bringing social and economic benefits to people and places in the South West. 

We do this by providing support and finance to Start Ups and growing SMEs that can create and secure employment opportunities. 

As the South West’s leading delivery partner for Start Up Loans UK, we can provide Start Up Loans from £500 – £25,000. For more information visit 

We also have loans from £25,000 to £250,000 available to South West SMEs who cannot access sufficient funding from their bank 

For an informal discussion about your funding requirements, get in touch with our friendly and professional team to find out how we can help: [email protected] / 01872 227 932.