The ATOL-protected business offers flexible, great-value ski and snowboard holiday packages to hundreds of ski resorts throughout Europe. Heidi’s smart booking technology makes it easy for customers to discover their perfect ski holiday, whatever the date, duration, or destination.
Funding was sought as the business transitioned through a rebrand, and 6 new jobs are due to be created at its King Street offices as the brand continues to grow.
The loan was backed by the British Business Bank’s Recovery Loan Scheme.
Of the funding, business co-owner Marcus Blunt commented “It is very encouraging that SWIG take a human approach to lending, and this is what made the experience so positive. Our business manager, Nicola, took the time to really understand our business, what we needed and where we wanted it to go. Nicola was able to see the opportunities ahead and this did significantly contribute to securing the funds”.
SWIG Finance Senior Business Manager, Nicola Mapp, said “Alexander and Marcus have worked incredibly hard to keep the momentum going despite the very harsh market conditions created by COVID. The fact that they have been able to continue growing the business whilst facing major disruptions is a testimony of their determination to succeed. The product they are offering is innovative in their marketplace and their mission to make these types of holidays more accessible will be key in helping them to stand out against their competitors”.