News

Monthly briefing January 2025

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Authored by Hertzian.

Image Title: Hertzian’s Co-Founder, Christopher Weavill, introducing the AI Summit.

Bring on 2025, Bring on the Data Insights! Introducing CustomerXP


Transforming Feedback into Actionable Insights
As we step into 2025, businesses across the South West are navigating an increasingly competitive landscape, where understanding customer sentiment and feedback is more critical than ever. At Hertzian, we’ve spent years perfecting tools that empower businesses to harness the power of data, culminating in the success of our inaugural AI Summit of 2024. Now, we’re thrilled to unveil CustomerXP, our latest innovation designed to revolutionise the way businesses understand and act on customer feedback.

What is CustomerXP?
CustomerXP is a cutting-edge sentiment analysis platform that enables businesses to gain real-time insights from customer feedback across multiple channels. By leveraging AI-driven technology, CustomerXP goes beyond standard feedback aggregation to provide deep, actionable intelligence. This helps businesses identify trends, address pain points, and enhance their customer experiences in ways that drive loyalty and growth. In fact our models surpass the accuracy of OpenAI for free-text sentiment, which is a huge accomplishment for us, as a South West based firm. We were thrilled that this was recognised at the National AI awards, where we took home the win!

A Growing Client Base: Building Partnerships for Success
We’re already seeing businesses in the South West embrace CustomerXP’s potential. For example:

  • Cornwall FA, the governing body for football in Cornwall, is using CustomerXP to gather feedback from clubs and players, helping to shape future initiatives and strengthen its community impact.
  • AMD, a global leader in semiconductor technology, is set to onboard CustomerXP in 2025 as part of their strategy to optimise their customer engagement strategies in the UK and beyond.

We are excited to be working leading financial services firms, such as Old Mill on a pilot, to help them understand their competitiveness in the market. With our industry reports, like our EY Financial Services Report from Q4 24, we can help firms perform due diligence market competitiveness reports for their clients easily.Hertzian’s latest Financial Services Report (downloadable here)

The South West is home to a thriving business community, rich with innovation and collaboration. At Hertzian, we believe that CustomerXP’s launch aligns perfectly with the region’s ambition to lead in technology and customer-centric practices. We’re keen to connect with members of the South West Business Council (SWBC) who are ready to elevate their understanding of their customers.

Looking Ahead to 2025
As the new year approaches, it’s a time for fresh opportunities and bold decisions. For businesses looking to differentiate themselves in 2025, CustomerXP offers a unique solution to unlock the voice of the customer and stay ahead of the curve.

Collaborate with Us
We’re passionate about helping businesses of all sizes turn challenges into opportunities. If you’re interested in exploring how CustomerXP could work for your organisation, we’d love to hear from you. Together, we can shape a customer-first future for your business.

Find out more about CustomerXP and how we can help:
https://www.hertzian.co.uk/customerxp

Have an idea or want to discuss potential collaborations? Let’s connect. Reach out to us at [email protected]

Let’s make 2025 a year of transformation and growth for businesses across the South West. At Hertzian, we’re ready to help you lead the way.