By Christopher Weavill, Co-founder and CEO of Hertzian and Player XP
As the CEO of our thriving AI company, I am constantly driven by the belief that listening to our customers is the key to success. In today’s digital age, where opinions are shared at the speed of light, it becomes imperative for businesses to stay ahead of the curve. That’s why I want to shed light on how Player XP excels in connecting businesses to their customers by measuring community sentiment and leveraging it to drive positive change in the games industry, maintains the agility also to use our technology to assist health organisations, like the NHS, with understanding their customer needs, and delves into many diverse sectors where companies desire to pivot based on customer sentiment data.
Measuring Community Sentiment
Player XP empowers gaming Community Managers, Producers, and Marketers by providing a platform to gauge community sentiment, allowing swift responses to player concerns and facilitating agile adjustments throughout the project lifecycle. Our AI-driven software fosters an optimal synergy between players and developers, enabling companies to target pain points, understand market trends, and assess their impact on the community even before allocating budget. For the NHS we analyse patient and staff survey data for the same purposes.
Brand and Market Awareness
Like Gartner, our clients often prefer more than just a monitoring dashboard—they want a classic report. We specialize in crafting in-depth market and brand analysis reports that delve into the intricacies of market and brand activities. These reports provide businesses with quantitative data, identifying industry trends and motivations that can provide a competitive advantage or guide strategic investment decisions. Our report insights go beyond just monitoring and offer valuable perspectives that allow businesses to make informed and impactful choices in an ever-changing market landscape.
Data Discover & Collection
We’ve developed tools for collecting and analyzing data from various sources to bridge the gap between the customer and the product. Whether it’s from social media platforms like Twitter and TikTok, community forums, popular survey tools such as Survey Monkey, or platforms like MailChimp, Zendesk, and Jira, we can listen and extract information related to your business.
We leverage cutting-edge Machine Learning technology—a form of Artificial Intelligence (AI) in Player XP that enables computers to learn and adapt without explicit programming. From just seconds to a few hours, we meticulously analyse your data to identify actionable insights into your product or service. This flexible process allows us to provide a nuanced understanding of customer feedback.