Synonymous with Cornwall tourism, there isn’t a lot that Malcolm doesn’t know about the industry. Having overseen the transformation of Visit Cornwall into a Community Interest Company, he is now at the helm of Visit Cornwall’s future as a private enterprise and is responsible for overseeing the vision, strategy and delivery of the company.

A passionate brand ambassador for destination Cornwall, Malcolm is a key spokesperson across the world for tourism issues and sits on European and national advisory boards. Malcolm is also on the Board of Governors for Cornwall College, South West Lakes Trust and the Cornwall Food Foundation.

When there’s a gap in his diary Malcolm takes the chance to get out on the water and is a keen dingy sailor – he’s even been known to win one or two races! A true Cornishman he is most at home when enjoying time with his family and much-adored pup.

Perfect day in Cornwall: the sun would be shining and there would be just the right amount of breeze for a perfect day of sailing on the south Cornish coast. Back on dry land and it would be over to the north coast to take my dog for a run on Perranporth beach before seeing out the day with a BBQ and a few local beers. Sometimes the simple life is best – bliss!

Organisation: Visit Cornwall