Devon-based bakery Clive’s Purely Plants have launched two new varieties of vegan quiche to join their bestselling Vegan Quiche Lorraine and Creamy Cauliflower Quiche.
The launch adds a Roasted Red Pepper Quiche and a Broccoli & Pesto Quiche. All four are single serve portions in Clive’s usual plastic free packaging. They are best eaten cold so perfect for a summer of vegan picnicking ahead.
Our quiches have been selling faster than we could have imagined, with customers shopping nationwide in our network of independent retailers, in Waitrose stores and online with VeganKind and Frozenly. We wanted to bring two new delicious and distinctive choices to the range and just know these will be winners too said Esther Pearson, Managing Director.
With plant-based eating on the rise by 39.1% in 2020 compared to the previous year (1) and plant-based pastry products up 37.5% (2), this launch will definitely help feed the growing demand. Clive’s also hits the mark with plastic free packaging and 100% organic, clean label ingredients. These attributes were confirmed to be really important to Veganuary participants – up to more than half a million – who are looking for less processing, simple ingredients and sustainable packaging. (3)
- (1) – Nielson, Total Market EPOS Data to Oct 2020
- (2) – IRi, Total Market, Nov 2020
- (3) – The Official Veganuary 2021 Participant Survey
About Clive’s Purely Plants
All Clive’s products are 100% plant-based, organic and produced in Clive’s new bakery in Dartmouth, Devon. The packaging is plastic free, which is part of the company’s strategy to lower emissions.
Clive’s has been the UK leader in innovating pie products for more than 30 years, and despite the challenges of COVID 19 over the past year, the company has successfully expanded into larger production facilities and is working towards BRC accreditation.
A moment of spiritual enlightenment in the 1970’s transformed a Devonshire man called Clive from ordinary bloke to animal loving plant pie-oneer. Vouching to do right by all living creatures, he dedicated himself to making amazing pies purely from plants. Now that he’s retired, Clive’s is no longer one person, but all of Clive’s, a family run business, proud to share his original vision and can-do attitude.
Focusing purely on the power of plants, Clive’s range has evolved from a Mushroom Pie sold off the back of a bicycle, into a range of pies, tarts, roasts and now quiches, that are 100% vegan and organic and many gluten-free. Clive’s Creamy Mushroom Pie is still a bestseller!
Clive’s is always looking to do right by the planet, hence their decision to use recyclable packaging which is 100% Plastic-Free.
It is easy to find your nearest Clive’s stockist using their Pie-Finder: www.clivespies.com/pie-finder
For more information, interview requests
and photography, please contact:
Clive’s Purely Plants, Buckfast Organic Bakery Ltd.
The Bakery, 4-7 Nelson Road
Dartmouth TQ6 9LA
Tel. 01803 470075