Introducing Way Makers

From publicans to pasty makers, hoteliers to head chefs, there are thousands of people working across the south west to make access to our coast not just possible, but wonderfully enjoyable. To recognise this, and the important role businesses play in making the South West Coast Path experience so special, the Association has launched ‘Way Makers’. This new scheme offers businesses across the region a unique way of promoting what they do, whilst also helping care for the coast they, and their customers love.

What does this mean for your tourism or hospitality business?

It has been an incredibly challenging year across the hospitality and tourism sector, so to help businesses on the path to recovery, the SWCP Association have created a range of flexible options starting from just £25 to help you get back on your feet. This is part of their commitment to help the south west tourism industry recover from the massive income loss seen due to coronavirus. They have also made it FREE for Tourist Information Centre, charities and places offering budget accommodation to become Way Makers, helping to build up a more varied offering for all types of walker.

What does this mean if you supply to tourism or hospitality industry?

The SWCP Association have something for you too – you can become a Supplier Way Maker and join their SWCP Supplier Directory to get in front of like-minded local businesses along the 630-mile Trail.

What does this mean for Trail-users?

Walkers and runners will now be able to look out for the Way Maker logo on websites and in windows, knowing that wherever they find it, that business is doing their bit to help look after the South West Coast Path. The SWCP Association hope this empowers visitors to ‘vote with their money’ and choose places to stay, eat & drink and visit that contribute to the upkeep of this great Trail.

What does this mean for the Trail?

Trails like the South West Coast Path cannot survive on love alone, which is why the Association works with businesses to help raise money to fund their vital work caring for it. The cost of looking after the Trail continues to rise, making it increasingly important that they garner support from all businesses who rely on its existence to support their livelihoods. They hope that by building a stronger, and more inclusive community of business supporters they’ll be able to do even more to help the region’s economy thrive, whilst also improving the walker experience on the ground.

The more businesses that the SWCP Association welcome as Way Makers, the better the Trail will be. As Ryunosuke Satoro once said, “Individually we are one drop. Together, we are an ocean.”

Find out more at www.southwestcoastpath.org.uk/waymaker