Exeter-based communications agency, Absolute PR and Marketing, has welcomed ICON Corporate Finance, one of the world’s leading tech-investment banks, to its roster. The announcement follows the successful completion of a recent project for the Bristol, London and San Francisco-based bank in June.

Absolute will now be responsible for helping the tech focussed bank raise its profile with tech businesses globally that are looking for M&A opportunities or funding. Absolute will also play a key role in lifting the profile of ICON with the global M&A, Venture Capital, Private Equity and Corporate Venture Capital communities, that the bank works with on a daily basis.

With multilingual staff from England, the US, France, Germany, Australia, India, Belgium, Zimbabwe and Hong Kong, ICON acts as an independent advisor to companies globally, leveraging maximum value through venture capital and growth capital funding and exits.

Among its many deals, ICON led US-based IQVIA’s acquisition of Swindon-based Optimum Contact, and JP Morgan’s funding of UK-based Mosaic Smart Data. It has also acted on the sale of Focus Group Europe to Accenture, Beyonic to MFS Africa, Paragon to Aptean, Wealthify to Aviva, Applicable to NTT, Parmenion to Standard Life Aberdeen, and Nativ to Telstra. The bank has also completed fundraising with Synova, BGF, Guinness Asset Management, Mobeus and CommerzVentures.

Absolute PR and Marketing’s managing director, Rachael Whitson, commented: “We are delighted to welcome on board ICON.  At a time when many sectors are struggling, the tech sector is racing ahead with major deals taking place.

“Digital transformation, fired up by the fall-out from Covid-19, is driving innovation and digital solutions at an extraordinary pace. Major players such as Google and Apple are hungry for those businesses that provide a ready-made solution that they can buy, strengthening their position in the market. It’s a similar story in other sectors, which is why working for ICON, which specialises in tech businesses including those in FinTech, InsureTech, Cyber and HealthTech, is so exciting.”

Absolute PR & Marketing specialises in public relations and marketing communications campaigns targeting businesses and consumers in the South West and throughout the UK. With decades of combined experience in marketing, publishing, journalism and PR, the team at Absolute ensures clients’ brands and messages are at the forefront of the minds of those who matter helping to drive sales and deliver results.

For more information on Absolute PR & Marketing visit here.

For more information on ICON Corporate Finance visit here