Multi-million pound law firm, GA Solicitors, has promoted Katy McKenna, a marketing professional with nearly 15 years of experience, to marketing and communications director.
Having previously undertaken a number of in-house and agency roles, Katy has worked with a wide range of regional, national and international brands securing press coverage in the US and China, as well as in numerous national magazines and newspapers. She joined GA Solicitors in 2012 as marketing executive and was quickly promoted to marketing manager after significantly raising the firm’s profile and spearheading the firm’s rebrand from Gill Akaster Solicitors to GA Solicitors.
The start of 2019 will see her role expand to also focus on client service, including management of the firm’s reception team, as well as to facilitate and identify business development opportunities for the firm.
Stephen Ramsden, managing partner of GA Solicitors commented: “Katy has brought a fresh approach to the marketing of the firm and the scope of her role has changed significantly since she joined in 2012. Starting in a relatively junior position she demonstrated the impact that strategic marketing can have in regards to staff engagement and the bottom line, expanding both the role and her position in a short space of time.
“This latest promotion is testament to the skills and commitment she has demonstrated over the last six years. Client service has remained a focal point for the firm and Katy is well placed to manage this process, from a client’s first contact through to matter conclusion.”
Speaking of her promotion, Katy McKenna added: “Before starting at GA I was unsure what to expect. When I joined I found a modern and innovative law firm which was keen to hear my thoughts, accepted my recommendations and engaged with all aspects of the marketing strategy. This level of support ensured I was able to secure results and, best of all, that every day I have been able to enjoy my work – not something everyone can say!
“I am incredibly excited to now see my role develop even further and to become more involved in both client service and business development. They complement my marketing and communications background and by overseeing all aspects, I can work with the teams to ensure a consistent and high quality approach.”
With more than 200 years of heritage, GA Solicitors is a leading Plymouth law firm with 79 members of staff offering guidance across seven specialist departments: business; family; employment; dispute resolution; wills, trusts & probate; conveyancing and personal injury.